The technology wildlife protectors need

Before reaching out and asking for funds, WildTechDNA needed a strong visual identity to convey their fiercely compassioniate personality. Their technology is not just for scientists, but for custom officers, wildlife organisations, conservationists and communities from around the world. This meant WildTechDNA needed a brand that felt inclusive and different to the clinical, scientific or conventional tech brands out there.

The brand concept

‘Wildlife emerging’ was the concept which influenced every element of the visual brand. It stems from how the identity of a species is emerged when using the technology.

The emerging logo shapes reference the transitioning colour of the products indicator. Photography emerges within the secondary logo options, to represent the many uses of the kit. The logo photographs are ambigious in the way they’re closely cropped, to create intrigue and a gradual reveal.

The crowdfunding campaign

I’m currently working with the creative team to roll-out the branded materials that’ll support the crowdfunding strategy meticulously mapped out by Hannah at The Funding Crowd.

We’ve so far created the crowdfunding pre-registration website, reward packs and social content to engage potential funders. The crowdfunding campaign will develop further over the next 6 months, so watch this space.

I’m working in collaboration with crowdfunding expert Hannah Forbes, copywriter and brand strategist Jodie Manners, website developer Frances Holder, strategic director Keith Liddiard, product designer Joey Liddiard and WildTechDNA’s founder Dr Natalie Schmitt.