Together we’re stronger than MS

World MS Day 2015 brings the global MS community together to find the strength to not be defeated or defined by their MS.

The MS International Federation (MSIF) initiates World MS Day. Each year the campaign focuses on a different theme. I have worked with MSIF for two years in a row to create an overarching concept, campaign identity and supported with their online strategy to motivate their online community.

The 2015 campaign’s theme was around finding the strength not to be defeated or defined by MS. I created a campaign toolkit of digital thank you cards, web banners, posters, postcards and other shareable content. Each item needed to translate to many different languages and when thinking up concepts it was important to avoid any cultural references.

It was this challenge which inspired me to illustrate animals working together, as they are a universal metaphor for strength in numbers. The campaign visuals help empower people within the MS community and celebrate how they work together to support each other.

I created this campaign whilst working at www.weareneo.com